Design is: making ideas

And making them work

 

Design is: building stuff

And making things work

 

Design is: creating meaning

And making brands work

 

Design is: planning spaces

And making business work

 

Design is: making tools

And making information work

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Integrated Design

Creating unified brand experiences across every customer interface

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Ether Talk

The Missing Link

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This article was published in the Economic Times on 23 Aug 2014 as part of a fortnightly series called Functional Design authored by Makarand Kulkarni - Co-Founder, Ether Design. Design...

Out of the box

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The good old boxes, covers and bottles are powerful tools that tell stories of what the product and brand stand for Good things often come in small packages, but by...

Future Perfect

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Visualizing futuristic concepts is a commercially important activity for product manufacturers and entertainment industry alike. "There are more people in the world who make things than there are people who...