Design is: making ideas

And making them work

 

Design is: building stuff

And making things work

 

Design is: creating meaning

And making brands work

 

Design is: planning spaces

And making business work

 

Design is: making tools

And making information work

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Integrated Design

Creating unified brand experiences across every customer interface

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Ether Talk

Design that matters

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This article was published in the Economic Times on 28 Dec 2013 as part of a fortnightly series called Functional Design authored by Makarand Kulkarni - Co-Founder, Ether Design.  ...

Voice of the customer

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Organizations put in huge amount of time and money in gathering consumer data through market research. Does this research really warrant innovation? Apparently, Henry Ford never uttered the famous words,...

A Smarter World

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Designers are fascinated with the possibility of imagining scenarios using smart technology that can radically improve lives. The idea of intelligent and interconnected things will hopefully give a fresh paradigm for...