Nice, sensible and honest! Striving to be extraordinary. Never ever frivolous.
There is no separation of ideas and execution, theoretical and practical: it’s all one package called Design
All of us in the team have been makers and builders. Bridging advertising and mass production, photography and mechanical engineering, art and science is what we do, everyday.
Without craftsmanship, there is no design, no innovation, no customer experience, no brand. Nothing.
We are multidisciplinary
We involve everyone, irrespective of their academic background and the work they do in the studio to put together things while we make new stuff. It is this collaboration that produces a certain richness of our offering.
We have a nose for how things work in the market, what people would like and what they won’t. Our interdisciplinary work makes us one of the best teams in the business of design.
The final product of a creative endeavour is shaped by subjective realities of all stakeholders
What most people fail to understand is that innovation is a culture, not a process. You can follow all the steps clinically and may land up with something extremely ordinary. We don’t think there is an algorithm for design.
However, there are these key milestones that need to be crossed to make the journey a bit mode predictable. We have our own version that is comprehensive.
Apart from that, we also have a strong nonsense detector. It always makes sure we deliver consistently high on quality!
The magic of design is in its people, not in the process