Design is: making ideas

And making them work

 

Design is: building stuff

And making things work

 

Design is: creating meaning

And making brands work

 

Design is: planning spaces

And making business work

 

Design is: making tools

And making information work

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Integrated Design

Creating unified brand experiences across every customer interface

Ether Talk

Alessi Mediterrano Fruit basket and salad set Ether Talk
June 10, 2019

Design Factory

What is it that makes Italy such a powerhouse of design? Did it start with the Italian renaissance or was it the 20th century greats who gave it the respect…
Metro coach interiors Ether Talk
May 9, 2019

Life in a Metro

If you contrast it against a regular passenger train you will realize what a design feat the metro coach is. It is the result of an extremely demanding functional requirement…
Ether Talk
May 2, 2019

Design Activism

Designers of all generations have changed the course of history through activism for causes much larger than just good appearance One single technician is responsible for the entire assembly of…