Design is: making ideas

And making them work


Design is: building stuff

And making things work


Design is: creating meaning

And making brands work


Design is: planning spaces

And making business work


Design is: making tools

And making information work


Integrated Design

Creating unified brand experiences across every customer interface

Ether Talk

Apple store Ether Talk
November 14, 2019

Experience That!

Businesses need to go beyond looking at product design in isolation and create brand experiences around all points of contacts with their customers It’s true: Businesses are built on experiences.…
Apple’s 1984 Macintosh interface Ether Talk
October 29, 2019

The Man-Machine Interface

Interaction with touch screen devices is a big design challenge. Conventional design strategies are giving way to brave new ideas that are functional and beautiful Man has been interacting with…
Marty Cooper Ether Talk
September 23, 2019

Making Sense

In an increasingly complex world, designers have to work harder to come up with new things and make them culturally meaningful for users One of the most interesting areas in…