Alepa Dairy Farm houses over 225 cows at their family farm and has been a supplier to some of the established milk brands down South of India. With growing concern over the quality and freshness of milk from large scale dairy industry, the discerning urban customers are choosing farm fresh milk brands. With this in mind, Alepa family wanted us to develop a brand tonality that would celebrate the small family run farm which is careful and caring about their cows and milk.
We came up with the idea of ‘Single Source Milk’ and also designed a strong identity with the cow as the central element. We kept the classical milk bottle connect and designed a 1 litre clear PET bottle without any ribbing. We also designed other products for their pouch based offerings.
Alepa sells through a network of milk delivery agencies and also on ecommerce platforms like Big Basket in Bangalore and are seeing rapid growth for the bottled offering from the modern retail segment. We are glad to be associated with Alepa and we have partnered with them for all their future product and brand activities.