Hubble approached us with a provocative observation: the financial world is built for the borrower. While spenders are courted with “Buy Now, Pay Later” schemes and interest free loans, savers are often left with passive interest rates that barely keep pace with inflation. Our task was to reverse this injustice and communicate it with a compelling, consumer facing narrative.
CLIENT
Gullak Technologies Pvt Ltd
PROJECT
Branding | Web Experience | Digital Creatives
The collaboration began with a deep dive into the “plumbing” of the fintech industry. We worked closely with the founders to understand the mechanics of their brand partnerships and the rigorous math that allowed them to offer significant discounts. By stripping away dense financial jargon, we distilled their core proposition into a single, defiant question: Why should those who borrow get more rewards than those who save? We moved the conversation away from traditional banking tropes and toward a philosophy of rewarded restraint. Hubble isn’t just a utility; it is a system that recognizes the hard work of planning for a dream phone, a new bike, or a first international holiday. We translated the “10% reward” math into a simple, relatable mechanic: save in equal installments and get the final installment as a reward from the brand. To make this new financial universe legible, we developed a communication strategy that turned “wishes” into “plans.” Using the insight that a dream without a plan is just a wish, we framed the benefits through tangible aspirations:
Planning for an iPhone? Save with Hubble to take it 15% cheaper.
Mapping out a holiday? Unlock travel savings of up to 20%.
By grounding the math in real world desires, we made the “Universe of Hubble” feel attainable.
Hubble was incentivising intention. Inspired by the Hubble Space Telescope, the brand invited users to see their financial world differently.
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The identity and digital experience were designed to feel like an unfolding discovery. With an optimistic palette of sunburst oranges and soft cosmic pinks, the website and app screens guide the user through the transition from saving to claiming.
